Quick Answer: What Are The 5 Principles Of An Effective Logo Design?

7 Essential Qualities of a Great LogoSimple.

DO streamline your design.

DON’T overcomplicate things.


DO set yourself apart.


DO consider various applications.


DO think about your industry.


DO design for your intended audience.


DON’T be forgettable.


DON’T be too trendy..

What should I keep in mind when making a logo?

Things to consider when designing a logoUse Your Company or Product Name. … Make Sure Customers Can Read Your Logo. … Keep It Professional. … Don’t Expect Your Logo to Sell Your Product or Tell Your Story. … You Don’t Need a Focus Group to See If Your Logo Is Any Good. … Once You Have Your Logo, Don’t Mess With It.More items…•

If you create a new logo, it may be worth explaining it to your customers. For example, if you put your new logo in a social media post first, consider including a short explanation as to why you chose the new logo. If you have a blog, it may be worth writing an article about the process of creating your new logo.

One of the most important things to make a logo design success is its meaning or message. Barely seeing a logo on a product or advertisement is not enough to make it memorable. … The logo should be able to show its intent behind the design. It must be a concise visual representation of your brand.

How many colors should a logo have?

3 colorsTo keep it simple, simply minimize the number of colors used on the logo design. A logo should not contain more than 3 colors unless of course.

What are the golden rules of logo design?

6 Golden Rules of Logo DesignBe unique. We always listen to what the client is after and we do this by building up a mood board of your company and discussing in depth the direction you would like to take the logo in. … Simplicity is key. … Choose colour carefully. … Flexibiliy. … Longevity.

Everyone should be able to recognize it and understand what it means. Bad logos are often too bright, too loud, or too confusing. They simply don’t make sense and don’t fit with the quality of the brand. The biggest mistake I see is over-complication and merging ideas together that just don’t fit.

What makes a good logo 2020?

In 2020, we’re going to see a lot of logos that elevate text from just the words that support the image to the focal point themselves. Expect to see logos with funky, daring fonts that have personalities as vivid as the brands they represent. Weird typography in logotypes is a big trend.

Make sure your logo has these 10 elements:Your logo is simple. Simplicity is vital. … Your logo is memorable. … Your logo is flexible. … Your logo uses appropriate colors. … Your logo is timeless. … Your company logo is unique. … Your logo uses quality typography. … Your logo derives meaning from your brand.More items…•

What to consider before designing a logoResearch and analyze the needs & goals of the business.Do not rely on trends. … Consider creating your logo in black & white first. … Pay attention to scalability. … Think out of the box. … Strive for minimalism. … Test your logo on different mediums. … Your logo needs a core concept.More items…•

5 Principles Of Effective Logo Design. As mentioned, a good logo is distinctive, appropriate, practical, graphic and simple in form, and it conveys the owner’s intended message.

These five qualities make a logo instantly identifiable, and ensure that when consumers look at it, they’ll connect with your brand.Simple. Many of the most impactful and successful logos in history are surprisingly simple. … Relevant. … Memorable. … Timeless. … Versatile.