What makes a good logo 2020?
Talk about brand transparency: 2020 is shaping up to be the year of translucent logos, with kaleidoscopic collages of simple, candy-colored shapes.
Unlike solid, opaque design elements, these semi-transparent overlapping layers communicate openness and trustworthiness.
After all, you can see straight through them..
What are 5 characteristics of a logo?
Five Characteristics of a Great LogoSimple. Simple logos are the ones people can recognize as soon as they see them. … Scalable. A great logo should be simple enough to be able to be scaled down or up and still look good.Memorable / Impactful. A great logo should be impactful. … Versatile. … Relevant.
What should a logo contain?
Here’s what should be in a logo.A design that conveys the essence of your brand. A logo should deliver an immediate and honest impression of your business philosophy, conveying why your brand is special. … An appropriate style choice. … Your business name. … A relevant color scheme.
What is the golden rule of logo design?
The ratio of two consecutive numbers from the sequence gets closer and closer to the Golden Ratio, 1.618. The Golden Ratio is the relationship between two quantities where the ratio of the small quantity (a) to the large quantity (b) is the same as the ratio of the large (b) to the whole (a+b).
How a logo should look like?
A good logo is distinctive, appropriate, practical, graphic and simple in form, and it conveys the owner’s intended message. … A logo should be able to be printed at any size and, in most cases, be effective without color. A great logo essentially boils down to two things: great concept and great execution.
What should you not do when designing a logo?
The 7 do’s and don’ts of logo designDon’t add too many colors. Color is a good thing, of course, but when it comes to logo design, it’s best to keep it in check. … Do disconnect images from text. … Don’t pick the wrong font. … Do drop the drop shadows. … Don’t use clip art. … Do avoid unnecessary words.